Hi! I’m Katherine, a Brooklyn based Product Designer with a background in health insurance and life insurance products
As Product Designer I love exploring color and form to bring ease and evoke joy. I lean into projects that deep dive into user behavior and require a high degree of visual polish.
For the past 5 years I’ve helped startups design MVP apps, landing pages, dashboards, and onboarding to entice users and encourage subscription retention. Working with Skydeck and YC venture backed companies.
I’ve worked at Noggin at Paramount, where I worked on the Home Page, Parent Dashboard, and User Sign Up redesigns. It was a fun challenge to design for two very different groups of users— 2-7 year old kids and their parents!
Most recently I was the sole designer at Venteur, a series A Health Tech Startup changing the way we structure health insurance (ICHRA). Currently I’m at New York Life, designing for the Universal Purchase Experience (UPX) a new platform enabling agents and customers to create and complete applications across life insurance, retirement, and supplemental insurance products. UPX unifies and digitalizes the end-to-end buying and management journey for all NYL products.
🪨 Aside from product design, I enjoy climbing, yoga and creating new vessels and forms out of clay. I believe an active body feeds an active mind.
🎓I graduated with a B.A. in Product Design from UC Berkeley.
For any inquiries send me a line: imkqiu@gmail.com
COntact
imkqiu@gmail.com